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UniCredit 

 

With roots dating back to 1473, UniCredit is one of the longest established and largest global banking groups in Europe. Providing services to its customers in 17 countries, with over 8,400 branches and more than 147,000 employees, UniCredit is the outcome of the merger of several Italian banks in 1998. In 1999, UniCredito Italiano, as it was then known, began its expansion in Eastern Europe with the acquisition of the Polish Bank Pekao. UniCredit then merged with the German group HVB in 2005 and Italian Capitalia in 2007, leading to further strengthening of its positioning.

 

As of March 2015, UniCredit is the market leader in Austria (14.6 percent loan market share), number two in Italy (12.7 percent loan market share) and number three in Germany (2.5 percent loan market share). As of 2014, the group also has one of the largest international banking network in the Central and Eastern Europe (CEE) region with more than 2,463 branches.

 

UniCredit took the decision to enter the Turkish banking sector in 2001, and accordingly formed a 50/50 joint venture with Koç Holding within Koç Financial Services (KFS). At the time, KFS owned Koçbank, the 8th largest bank in Turkey. In 2005, KFS decided to reinforce its positioning in the sector and acquired Yapı Kredi. Yapı Kredi and Koçbank were merged in 2006 to form the new Yapı Kredi, which became the 4th largest private bank in Turkey with unique competitive advantages.

 

Yapı Kredi was founded in 1944 as Turkey’s first private bank with a nationwide presence. As of March 2015, with a 10 percent market share in terms of asset size, Yapı Kredi is the 4th largest private bank in Turkey. Since its inception, Yapı Kredi has maintained a strong reputation in the banking sector through leveraging on its customer centric approach, dedication to innovation and contribution to the development of Turkey’s finance sector. In addition, Yapı Kredi endeavors to fulfill its obligations in fostering development of the Turkish society. In this regard, the bank carries out corporate social responsibility projects in areas related to education, environment, culture, and arts. Yapı Kredi specifically selects projects with long-lasting positive effects on society. Yapı Kredi is consistently recognized as the best bank in Turkey by various prestigious institutions, including The Banker and World Finance.

 

The bank provides high-quality products and services to its loyal and diversified customer base of more than 10 million, through a widespread service network. As of March 2015,Yapı Kredi’s branch network consists of 1,050 branches covering all regions of Turkey, supported by a young and dynamic employee base of more than 19,000 people. In addition, Yapı Kredi has advanced alternative delivery channels (ADCs) which handle 86 percent of total banking transactions. As of the same date, these ADCs comprise of approximately 3,700 ATMs, innovative internet banking, leading mobile banking and two award winning call centers. Yapı Kredi is a fully integrated financial services group, reinforced by domestic and international subsidiaries.

 

Yapı Kredi also incorporates a department called International & Multinational Banking (IMB), dedicated to the management of the banking relations with companies of international and multinational ownership. IMB is also supporting Yapı Kredi’s Turkish clients with their investments abroad, through the extensive UniCredit network in Europe and CEE markets which facilitates banking transactions and supports business development efforts in countries where UniCredit is present.