Invest News DetailToday’s Zaman - International Apparel Federation (IAF) President Vassilis Masselos has said Türkiye can turn the ongoing global financial crisis to its own benefit. Speaking at a conference held by the Uludag Exporters' Association (UIB) in Bursa, Masselos noted that Türkiye has the potential to make the best of the opportunities that will emerge in global markets following the crisis. “Nobody has a sound strategy to withstand the turbulence,” he noted, while adding, on the other hand, that Türkiye's situation is advantageous in many ways. "Türkiye is settled in a geography close to big markets such as Europe and the Middle East, and it should use this fact as an advantage. I believe that Türkiye, also a key player in the global apparels market, will overcome the crisis if it can make use of the current chances," he said. “Also the position of the Turkish lira against the US dollar will be a determining factor," he added. Masselos noted that another thing he considered important for Türkiye was that companies' environmental responsibility has grown in the country. "I assume this trend will continue," he said, stressing that if it does, Türkiye will be able to make the most of its opportunities.