Zaman – A leading automotive production hub, complete with production plants of leading brands and a large spare industry, Turkey will host the production of the flagship model of the world’s one of the largest automotive companies.
Japanese automotive manufacturer Toyota’s new Corolla, slated to enter production in the company’s Turkey plant this June, has seen the light for the first time in its concept form at the North American International Auto Show in Detroit, USA.
Toyota’s plant in Adapazari, Sakarya will have its capacity increased to 210,000 cars per year, 100,000 consisting of the 11th gen. Corolla, to serve its 30-country export market. The Japanese company is investing about EUR 160 million in the plant to accommodate the production of the new Corolla alongside the family car Verso, creating 400 new jobs. The exports of the new vehicle will raise Toyota Turkey’s exports to USD 2.5 billion from USD 1.5 billion per year. The vehicle is expected to add a much needed boost to the Japanese manufacturer in the critical sedan segment of the global car market with its stylish design that broadens its appeal for younger buyers.
Honda, the second Japanese carmaker to have production operations in Turkey, also unveiled a new concept car for the fast growing compact SUV market in Detroit.
Planned to enter production in 2013 in Japan and in Mexico in 2014, the vehicle’s probable location of manufacture for the European market will be Honda’s Turkey plant, depending on the effects of the economic crisis currently gripping Europe waning, according to Honda CEO, Takanabu Ito. The company currently manufactures the Civic sedan in its Kocaeli plant in northwestern Turkey.