9/1/2008

M&M launches tractors in Turkey

Economic Times of India - Auto major Mahindra&Mahindra last week announced it has launched its tractors under three different ranges in Turkey in partnership with Ilce Group. "We are delighted to launch our product range in Turkey which is a long-term, strategic market for us. With their strong and durable features, our tractors are ideal for the small and medium farmers who comprise close to 80 % of the farming community in Turkey," M&M President (Farm Equipment Sector) Anjanikumar Choudhari said in a statement. Mahindra&Mahindra, which has diverse business interest, has introduced its 55 HP, 60 HP and 65 HP range of tractors in the Turkish market in partnership with Ilce Otomotiv Servis ve Ticaret, the statement said. "Ilce Otomotiv is also the distributor for the Mahindra Goa and pick up range in Turkey," it added. Ilce Group is active in the finished motor vehicle logistics and transportation field. M&M has a wholly-owned subsidiary, Mahindra USA, with three assembly plants catering to the American market.