9/13/2011

Turkish carmaker Tofas to export LCVs to North American market

Star - Turkey’s leading carmaker Tofas is set to export hundreds of thousands of vehicles under a letter of intent signed between Fiat and the Chrysler Group to supply the latter with an LCV (Light Commercial Vehicle) model for the US and Canadian markets. Under the joint venture between Turkey’s Koc Holding and Italy’s Fiat, Tofas produces the Doblo van at its Bursa plant in northwestern Turkey.

Tofas already exports the popular Doblo to over 80 countries and produces Doblo-based LCVs for a number of European automotive companies, including Opel, Citroen, and Peugeot.

The model to be introduced to the US and Canadian markets will be rebadged ‘Chrysler Ram’ and will be tailored to specific market needs, bringing in USD 160 million worth of investment for capacity increase and development efforts. Tofas will supply 190,000 vehicles to Chrysler between 2013-2020, generating a total of USD 3 billion of export revenue. Known for its high quality and cost-effective production operations, the Tofas Bursa plant is one of Fiat’s key production centers with a capacity of up to 400,000 vehicles per year.

The export deal comes after Ford Otosan’s first shipment of Transit Connect Taxis to the US market. Also partnered by Koc Holding, Ford Otosan has been exporting variants of the Transit commercial vehicle model to the US market since 2009.
Turkey; turkish automotive sector; turkish carmaker; tofas; fiat; doblo; ford otosan; chrysler ram; turkey automotive exports