India-based publicly traded media, entertainment, and gaming group Nazara Technologies revealed the acquisition of Ninja Global FZCO, a Turkish gaming and e-sports company, via its subsidiary Nodwin Gaming International Pte Ltd., located in Singapore. This move comes on the heels of Nazara's recent purchase of another Turkish company, PublishMe Global, a marketing agency specializing in the gaming sector, co-headquartered in Istanbul and Dubai.
The acquisition of Ninja Global by Nodwin Gaming bolsters Nazara's global footprint, particularly in emerging markets such as Türkiye and the Middle East. Nazara Technologies accentuated that this acquisition enhances its ability to provide solutions to publishers and brands in these regions, thereby expanding its market delivery network.
Nodwin Gaming International Pte Ltd. emphasized that the acquisition of Ninja Global brings essential multilanguage capabilities, positioning it as a competitive global platform for gaming and e-sports delivery and production. Furthermore, Nazara Technologies sees this acquisition as an opportunity to expand into Central Asia, leveraging the burgeoning mobile games market, particularly in multiplayer and strategy games, driven by the tech-savvy youthful population in the region.
Nodwin Gaming Co-Founder and Managing Director Akshat Rathee expressed excitement about the acquisition, “As NODWIN Gaming actively broadens its global footprint, with a special focus on key emerging markets within the new BRICS+ global network, the integration of Ninja is a natural and essential step forward. This acquisition positions us to empower local esports ecosystems, understand, and unlock the potential of multiple emerging markets."
In terms of operational leadership, Gökhan Kazar will oversee operations in the Middle East region for Nodwin Gaming, while Doruk Demirsar and Bilge Karageyik from PublishMe will spearhead operations in Türkiye. Kazar and Demirsar are the founders of Ninja Dubai.