The global gaming giant Zynga has agreed with Turkish game developing company Rollic to acquire 80 percent of its shares for USD 168 million in cash.
Rollic is one of the fastest growing hyper-casual games companies and this acquisition will help Zynga enter a broad and rapidly-developing gaming section. The announcement made by Zynga read, “We are excited to expand into the hyper-casual category with this transaction. Rollic is led by a creative team and we are meaningfully growing our audience, diversifying our global advertising business, and adding to our developer network with Rollic.”
Rollic has 8 games managed to rank 1st and 2nd in the U.S. App Store’s most downloaded free games list. Currently, the company’s portfolio has over 5 million daily and 65 million monthly active users.
Formerly, Zynga has acquired Turkish gaming companies Peak Games and Gram Games for USD 1.8 billion and USD 250 million respectively.