Saudi-owned publisher Scopely has reached a definitive agreement to acquire a majority stake in Istanbul-based game developer Loom Games, the studio behind the breakout mobile title Pixel Flow!. The multi-year, performance-based deal values the company at over USD 1 billion, officially granting the Turkish startup unicorn status.
Founded in 2025 by Kübra Gündoğan and Emre Çelik, Loom Games has rapidly emerged as one of the most dynamic players in Türkiye's gaming ecosystem. Its hybrid-casual puzzle game Pixel Flow!, launched in late 2025, has surpassed 10 million global players within a short period and became the only casual game released in the past 12 months to break into the monthly top 20 highest-grossing mobile games in the United States. The studio's approximately 20-person team manages millions of daily active users from its Istanbul headquarters.
Scopely described the acquisition as part of its broader strategy to partner with high-performing creative teams worldwide. The transaction follows Scopely's own acquisition by Saudi Arabia's Public Investment Fund in 2023 and signals continued expansion into high-growth gaming markets. While financial terms were not disclosed, the valuation exceeding USD 1 billion underscores strong investor confidence in both the studio and Türkiye's broader gaming sector.
Commenting on the deal, Scopely Chief Revenue Officer Tim O'Brien highlighted the team's rapid iteration culture and early commercial traction, noting that Pixel Flow! reached millions of players and climbed the top-grossing charts at remarkable speed. He emphasized that the partnership aligns with Scopely's long-term strategy of supporting world-class teams while scaling products globally.
Loom Games CEO Kübra Gündoğan described Pixel Flow! as the result of a vision to create a fully original and innovative player experience. She noted that Scopely's ecosystem would enable the studio to preserve its creative autonomy while benefiting from global expertise in scaling and live operations. The partnership, she added, marks a new chapter not only for the company but also for Türkiye's gaming ecosystem.
At the beginning of 2026, Loom Games completed a seed investment round with the participation of Arcadia Gaming Partners and e2vc. Industry observers view the acquisition as both a landmark exit and a powerful signal of Türkiye's growing role as a game development hub in the EMEA region.
With this transaction, Loom Games becomes one of the few gaming startups in Türkiye to reach unicorn status, reinforcing the country's reputation as a source of globally competitive digital entertainment ventures.