Trendyol became the first Turkish technology firm to be defined as a "decacorn", raising its valuation to USD 16.5 billion getting USD 1.5 billion financing in a new investment round.
General Atlantic of the United States and SoftBank Vision Fund 2, which is based in Japan and managed by SoftBank Investment Advisers, led the new round of investment, which was also attended by Berlin-based Princeville Capital, ADQ (UAE), and Qatar Investment Authority (QIA). Alibaba, Trendyol's current investor, has also invested an additional USD 350 million in the company earlier this year.
SoftBank Investment Advisers, one of the largest technology investors in the world, as well as ADQ and Princeville Capital, made their first investments in Turkey with this investment round. Thus, giant investors from Asia, Europe, America, the Middle East and Turkey took part in Trendyol’s new shareholding structure.