Warner Bros. Discovery (WBD) has successfully concluded the acquisition of BluTV, a Türkiye-based subscription video-on-demand service (SVOD). This strategic move signifies WBD's shift from a 35% stake to full ownership of the eight-year-old streaming platform, initially launched in Türkiye in 2016 and later expanded to the Middle East and Northern Africa (MENA) region in 2018.
Catering to Turkish and Arabic-speaking audiences worldwide, BluTV features a diverse content library comprising premium originals, Turkish TV series, movies, as well as Hollywood and international productions, featuring popular titles such as The Last of Us, The Handmaid's Tale, and Friends. With an impressive portfolio of 26 original productions, BluTV has emerged as a notable player in the industry.
Jamie Cooke, WBD's General Manager for Türkiye, the Middle East, and CEE, said Türkiye had “been an important investment territory for us for over 20 years." According to Cooke, the acquisition of BluTV integrates Türkiye's premier local subscription video-on-demand service seamlessly into WBD's expansive portfolio.
BluTV CEO Denis Şaşmaz Oflaz expressed immense pride in SVOD's position as Türkiye's leading local subscription video platform. "Our continuous growth since inception has led us to become an integral part of one of the world's largest media companies," added Oflaz.