5/14/2013

Japanese Netprice makes foray into Turkish e-commerce sector

Milliyet – Japanese e-commerce giant Netprice has acquired 20 percent stakes of two companies operating under the Turkish e-commerce platform Akakce.com.

As the first Japanese investment in Turkey’s growing e-commerce sector, the move also means expansion to surrounding markets by Akakce.com, according to its Founding Partner, Koray Karatas.

“E-commerce in Turkey grew spectacularly over the last 5 years. The percentage of mobile platforms in this trade will reach 30 percent within 2 years. Netprice’s expertise in this area will help our expansion plans covering emerging markets similar to Turkey..” Karatas said about the partnership with the Japanese company.

“Turkey’s e-commerce sector has a solid founding with well-developed logistics networks and payment systems in place. The country’s positive economic indicators were also encouraging in making our decision to invest in the country.”, Netprice CEO Teruhide Sato remarked on the deal.

Visited by 4 million visitors monthly, Akakce.com allows its users to do price comparisons from e-retailers, virtual marketplaces and discounts sites for a particular product.

Strong growth prospects in Turkey’s e-commerce sector attracted names such as Amazon, eBay and Naspers to invest in start-ups in the country to tap a large market of some 50 million internet users.
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