Hurriyet Daily News – “The correction in global markets creates new opportunities and it is now the perfect time to develop” says Mike Collini, Vice President for Hilton Hotels Corporation.
Until today, Hilton has identified five strategic development areas, while Turkey was always ‘number six’; however it became evident that there was a lot of interest emerging in Turkey and the country should also be classified as a strategic market. Thus, Hilton named Turkey as one of its key development regions, joining Russia, Britain, Ireland, Italy, the Iberian Peninsula, Germany and Poland as core strategic areas for international development. The brand plans to concentrate on multi-unit deals in key emerging markets.
"All the Hilton family of brands could be built here" Collini said, explaining why Hilton saw Turkey as a key development region. In Hilton’s current portfolio, there are eight Hilton hotels with another in the pipeline and 12 Garden Inns, one of the Hilton family of brands. Collini considers Istanbul as one of the most fabulous cities in the world. He said he realizes regional cities have their own identities. Seeing Turkey as "just a fabulous country", he continues: "I’ve been lucky enough to visit some of the key regional cities in Turkey as far away as Mardin, Adiyaman, Kutahya and on the Black Sea, Trabzon and Rize. All these cities are perfect opportunities for Hilton Garden Inns"