8/28/2012

Virgin Mobile eyes Turkish market

Sabah - Virgin Group company Virgin Mobile is eyeing the Turkish market as part of its expansion plan covering Central and Eastern Europe.

The company, serving over 20 million subscribers in 35 countries, launched its business in Poland last week. “The newly-established Virgin Mobile Central and Eastern Europe is looking into expanding into Turkish, Russian and Hungarian markets,” according to the company head, Kristian Myrup.

Virgin Mobile will function as a virtual operator in Poland, selling pre-paid cards, and is likely to do the same in its other possible ventures, including Turkey. Virtual operators use other networks’ existing infrastructure in providing services. Founded by British tycoon Richard Branson, Virgin Group operates in a wide variety of sectors including transportation, telecommunications, retail and finance.

Turkey ranks first in Europe in mobile phone usage, averaging 299 minutes of monthly talk time per subscriber. A country of 74 million, Turkey has 67 million mobile phone subscribers, approximately 39 million using third generation (3G) wireless networks.
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