Dünya – Germany-based white goods and home appliances manufacturer BSH will be investing EUR 300 million in Turkey while turning the country into a regional management base to run its operations in the Central Asian, Middle Eastern and North African markets.
The planned investment of EUR 300 million will cover capacity increases, new product categories, establishment of an R&D center and a logistics depot in BSH’s Cerkezkoy, Tekirdag plant, located in western Turkey. To be completed by 2015, the latest investment package will increase BSH’s total investments in Turkey to EUR 1 billion.
The company known for its Bosch, Siemens, Profilo and Gaggenau brands, expanded its production line in Turkey by adding small home appliances to its white goods factory last March.
Turkey’s importance for BSH has multiplied as BSH’s Turkish office is now running the company’s operations in a 30-country market, BSH Turkey Board Chairman Norbert Klein, said as he shared the company’s annual report for the last year. “Entrusting regional operations to our Turkish office signifies the confidence the BSH Group has in Turkey.” Klein remarked.
BSH employs over 5,000 people in Turkey, using Cerkezkoy plant as a supply base for the company’s growing exports. Around 60 percent of BSH production in Turkey is exported to world markets.