Invest News DetailDunya - Turkey is considered to be among the top emerging equity markets, according to the Swiss private bank Lombard Odier. “One may end up losing by choosing the right company in the wrong country. Choosing an average company in the right country is a winning formula,” said Paul Marson, Chief Investment Officer of Lombard Odier. Turkey and Russia are the favorite emerging markets, Marson told Reuters. One of the oldest private banks of Geneva, Switzerland, Lombard Odier manages over USD 167 billion of assets.