Vatan - German white goods maker BSH will expand its presence in the home appliances segment, which is expected to grow by 16 percent in the next 5 years, according to BSH Board Chairman Norbert Klein. Beginning from the second half of 2011, the company will use its facilities in Cerkezkoy, Tekirdag in northwestern Turkey, to address the growing market need for home appliances.
“Turkey is among the top three countries BSH has prioritized for investments,” said Klein in a press briefing about the company’s yearly performance and its plans for 2011. Expressing the company’s confidence in Turkey, Klein said that the company will continue investing in its facilities in Turkey.
“Our investments in Turkey grew by 181 percent in the last two years, making the country an important part of BSH’s global R&D network,” he added.
BSH’s four production lines in its Cerkeskoy plant manufacture several types of white goods for the domestic and world markets. The company has invested nearly half a billion euros in Turkey in the past decade.