Over EUR 400 Million Earmarked for Investment in the 2027 Strategy Initiative

​Renault MAİS CEO Dr. Berk Çağdaş unveiled plans to launch the New Renault Duster, signaling the initiation of indigenizing three SUVs in Türkiye in 2024. Expressing confidence in the ongoing success of the Duster model, he emphasized that Renault is poised to provide an exhaustive range of SUVs.

At the press conference in Istanbul, Renault CEO Fabrice Cambolive highlighted Renault's 54-year presence in Türkiye alongside its robust partner OYAK. Together, they have manufactured over 7.5 million cars. Cambolive announced plans to transform the Bursa plant into a global export hub, serving not only Europe but also various other countries around the world.

Renault Türkiye also shared the following insights: “By 2027, Renault's product lineup will see a substantial increase in hybrid and electric vehicle sales, playing a pivotal role in the market's transformation in Türkiye. A new-generation hybrid engine is slated for localization in Türkiye by 2025, with each newly localized model featuring a hybrid engine option. Projections indicate that electric vehicle sales in Türkiye will account for one-third of Renault's overall sales by 2027."

In pursuit of these ambitious goals, Renault is significantly expanding its R&D activities in Türkiye. By 2025, the number of engineers at the R&D center in Bursa will double to reach 500, contributing to the development of local engineering competency.

Renault Group will invest over EUR 400 million as part of its 2027 strategy initiative with OYAK, emphasizing its confidence in Türkiye's potential and the brand's key role on the international stage. Renault's comprehensive strategy in Türkiye aims to solidify its market leadership and bolster its global position.​​
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Türkiye; Renault; Automotive; FDI