Investment Office made a significant move to expand its global reach by partnering with Real Madrid, one of the world's most renowned football clubs. This collaboration allows Investment Office to broadcast digital advertisements during the live TV coverage of Real Madrid's 19 home games in La Liga, Spain's premier football league.
These advertisements will reach a vast global audience across key regions, including Europe, the United States, Asia, and the Middle East, enhancing the visibility of Türkiye's attractive investment opportunities on the global stage.
The partnership debuted with “Invest in Türkiye – Nexus of the World" campaign during Real Madrid's first home match against Real Valladolid, which was watched live in over 150 countries, reaching an estimated 210 million viewers.
This strategic collaboration is a significant milestone in Investment Office's efforts to promote Türkiye as a premier foreign direct investment (FDI) destination and underscores its commitment to engaging with diverse international audiences through high-profile platforms.