Param Attracts New Investment, Reaches USD 200 Million Valuation

​​​Türkiye's first electronic money institution (EMI), TURK Elektronik Para AŞ, trading under brand name Param, received one of the most important investments in the FinTech sector, with a valuation of USD 200 million in an investment round with the participation of the European Bank for Reconstruction and Development (EBRD), CEECAT Capital (Luxembourg), Alpha Associates (Zurich) and Revo Capital (Amsterdam).

“We are much stronger with our partners and our first target is Europe", Param's Founder and Chairman Emin Can Yilmaz stated. “Today, we are a big family of 600 workers. We create solutions for the financial needs of our customers and keep our customers' satisfaction at the forefront", he added.

Param remains the only EMI with all Mastercard, VISA, Troy and Discover card schemes, the first non-bank member of the Interbank Card Center (BKM), and the first non-bank institution licensed under the Debit and Credit Cards Law. 
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