Roca Group, one of Europe's largest producers of bathroom and kitchen accessories, is expanding its investments in Turkey.
Along with NSK brand, the local brand it acquired in the country, Spain's Roca Group has added its own brand “Roca" to its ongoing production and sales operations in Turkey, in order to position itself for mid-range and high-end segment customers.
The group plans to have as many as 25 distributors across Turkey as of August 2020.
“The Roca Eskişehir factory is one of 83 factories owned by our group across the world," said Roca Turkey General Manager Salvador Lopez Oliva. “We export 80 percent of our Turkish factory output to 60 countries including Germany, Spain and USA. We offer 20 percent to the domestic market. Our belief in the Turkey market is very strong. That's why our primary goal is to strengthen our position in Turkey's market," added Oliva.
The Group entered the Turkish market in 2016 by acquiring NSK's bath & kitchen plant in Eskisehir for EUR 46 million.