Discovery Inc., a global media company based in the USA, and Turkey’s leading online video platform BluTV have announced that they inked a partnership agreement.
The strategic agreement incorporates Discovery Inc.’s acquisition of 35 percent of the BluTV shares and broadcasting its content at BluTV – rendering service to Turkish- and Arabic-speaking subscribers. With this agreement, Discovery Inc. aims to reach out to a wider viewer base in both Turkey and the region.
Commenting on the partnership, President and Managing Director for Discovery Networks Central & Eastern Europe, Middle East & Africa (CEEMEA) Kasia Kieli said, “Turkey is a significant market in which Discovery has been investing for 20 years. This partnership will both strengthen our multichannel strategy in the market and give access to robust Turkish original productions.”
Establishing an office in Turkey back in 2012, Discovery Inc. started airing its content on national TV channels TLC and DMAX among others.