Invest News DetailStar - British Lloyd’s, one of the oldest names in the insurance business, has announced its decision to enter the Turkish market. Turkey is one of the largest and fastest growing markets in Europe, which Lloyd’s regrets not having entered earlier, said Lloyd’s Chairman Peter Keith Levene. Istanbul is a regional finance center with increasing importance, Lloyd’s Chairman said of Turkey’s financial capital, noting Istanbul’s rise to prominence as a hub for international finance. “Turkey’s booming financial services sector and remarkable performance during the global financial crisis changed the country’s perception in the West,” said Levene. “It is now the world’s fastest growing country with lucrative investment opportunities,” he added.