Sabah – Italian confectionery group, Ferrero, has commissioned its 19th production plant in Turkey’s Aegean province of Manisa. Assisted by the Investment Support and Promotion Agency of Turkey (ISPAT), the EUR 95 million project is an important part of the company’s strategy to expand its presence in the growing Turkish market and reach new buyers in North Africa and the Middle East.
The opening ceremony of the plant was attended by Turkey’s Deputy Prime Minister, Bulent Arinc, the Vice President of ISPAT, Arda Ermut, Ferrero executives and Manisa deputies.
“We expect Ferrero’s demand in Turkey’s hazelnut production to increase”, Bulent Arinc said at the ceremony. Arinc also called on the Italian company to take an active part in social projects in the region.
Set to produce Nutella and Kinder products, the plant will directly create 200 jobs. Ferrero plans to increase the plant’s initial annual production capacity of 30,000 tons to 50,000 tons at a later stage to supply its export markets.
The world’s 4th largest manufacturer of confectionery, Ferrero is a major buyer of Turkish hazelnuts. The country accounts for some 75 percent of the world’s hazelnut production.