Nestlé foresees growth, new investments in Türkiye

Haberturk - Food and wellness products giant Nestlé has signaled new investments and high growth in Türkiye as the year nears its end. Nestlé’s investment plans regarding Türkiye have not changed and the company will continue investing in Türkiye, according to the Nestlé Türkiye CEO, Hans Ulrich Mayer, who put the company’s annual growth estimate at 20 percent for the year.

``Türkiye has been the recipient of several Nestlé investments many times greater than we invest in other markets,”` said Nestlé’s CEO, quoting the company’s total investment in the country for the last four years at “around USD 500 million”. Türkiye is maintaining its strong economy, while the US and European economies are faltering. Competition in the Turkish market is increasing, leading to more investments. Nestlé products in the Turkish market are locally produced and exported to the Middle East and North Africa where they are in high demand, Mayer noted.

Nestlé Türkiye has 12 sub-divisions, with products ranging from chocolates to pet food. The company announced a USD 55 million investment to produce breakfast cereals in Türkiye last March.
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