Dünya – Germany-based white goods and home appliances manufacturer BSH will be investing EUR 300 million in Türkiye while turning the country into a regional management base to run its operations in the Central Asian, Middle Eastern and North African markets.
The planned investment of EUR 300 million will cover capacity increases, new product categories, establishment of an R&D center and a logistics depot in BSH’s Cerkezkoy, Tekirdag plant, located in western Türkiye. To be completed by 2015, the latest investment package will increase BSH’s total investments in Türkiye to EUR 1 billion.
The company known for its Bosch, Siemens, Profilo and Gaggenau brands, expanded its production line in Türkiye by adding small home appliances to its white goods factory last March.
Türkiye’s importance for BSH has multiplied as BSH’s Turkish office is now running the company’s operations in a 30-country market, BSH Türkiye Board Chairman Norbert Klein, said as he shared the company’s annual report for the last year. “Entrusting regional operations to our Turkish office signifies the confidence the BSH Group has in Türkiye.” Klein remarked.
BSH employs over 5,000 people in Türkiye, using Cerkezkoy plant as a supply base for the company’s growing exports. Around 60 percent of BSH production in Türkiye is exported to world markets.