Insider, a unicorn AI marketing platform based in Türkiye, has announced an investment of up to USD 105 million from its existing investors, Qatar Investment Authority (QIA) and Esas Private Equity. This brings Insider's total funding to date to USD 274 million and valuation to almost USD 2 billion.
The funds will be used exclusively to fast-track Insider's M&A strategy to build upon its existing technology and capabilities, the company announced.
With a portfolio of over 1200 brands, including prominent corporations as varied as Singapore Airlines, Estée Lauder, Samsung, Vodafone, Allianz, Virgin, Toyota, New Balance, IKEA, GAP, L'Oreal, Santander, BBVA, Pizza Hut, Newsweek, Nissan, AVIS, MAC, Marks & Spencer, Avon, and CNN; Insider operates 25 offices across five continents.
The company is honored to have been recognized in eleven different G2 Best Software categories in connection with its cross-channel customer experience platform and recently received the 6th Best Software Company in the World award at the G2 Best Software Awards for 2023.
The announcement of the latest six-digit investment marks a significant milestone for Insider as it continues to expand its global reach and enhance its product offerings.