Dunya - US-based Procter&Gamble (P&G), the world’s largest provider of consumer products, intends to increase its operations in Turkey and plans to introduce new products to the Turkish market, according to company CEO Robert McDonald. Hinting that new products may also signal additional investments in Turkey, McDonald praised the Turkish economy’s rapid growth.
“Turkey is expected to be one of the fastest growing countries until 2020. This impressive growth rate makes Turkey a priority market for P&G,” said McDonald. He went on to compare Turkey with four leading emerging markets known as BRIC (Brazil, Russia, India and China), and said that Turkey is eligible to become a member of BRIC.
Speaking of P&G’s growth rate in Turkey, the P&G CEO said that double-digit rates have been achieved and new investments will be considered with the addition of new products to the Turkish market. P&G exports its products to over 25 countries from Turkey.