Netflix to Set Up Shop in Istanbul

​​​Netflix, the US-based streaming platform, announced Thursday its decision to establish an office in Türkiye.

The office is due to open in the second half of 2021 in Istanbul and is slated to promote the streaming giant's Turkish originals worldwide, the Netflix statement unveiled.

Minister of Culture and Tourism Mehmet Nuri Ersoy welcomed the company's decision to establish an office in Türkiye.

“Turkish cinema and TV series industry has become instrumental to promoting Türkiye's image and exercising cultural diplomacy, especially over the past fifteen years, and has grown considerably in terms of economic size. In this sense, I welcome the decision of a global company like Netflix to open an office in our country," Ersoy confirmed.

“I believe that Turkish cinema and TV drama, with a fandom in 190 countries, will contribute to the development of the country's film tourism, lending it more visibility on the international arena," Ersoy remarked.​

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