Invest News DetailSabah - Hilton Worldwide, the US-based hospitality company, will open 11 new hotels in Turkey in 2011, as part of its strategy to reach 40 hotels in the country by 2015, according to Simon Vincent, President of Hilton Europe. Hilton’s 11 new hotels will cost EUR 300 million and have a 3,000 room capacity in total. “We receive a lot of applications from real estate investors eyeing Turkey’s tourism sector,” said Vincent, adding that they are expecting an increase in occupancy rates and revenues this year. Hilton was the first of the international hotel chains to have invested in Turkey back in 1955 with Istanbul Hilton. The company aims to grow in Turkey as the country’s growth rates surpass its European peers. “The only country to have 11 new Hiltons in a single year in Europe is Turkey,” said Patrick Fitzgibbon, Hilton Senior Vice President for Europe and Africa.