Hurriyet Daily News - Hundreds of brands from various sectors including ready wear, fast food, jewelry and glassware are running huge discount campaigns as part of the Istanbul Shopping Fest, which will last 40 days and 40 nights starting March 18.
Companies will sell their new collections with discounts varying between 30 percent and 50 percent. Some of the shopping centers in Istanbul will remain open until 2 a.m. during the festival. Parties and special lucky draws at the shopping centers will be organized to attract domestic and international shoppers.
The festival is expected to add 150,000 more to the average of 750,000 tourists who visit the city during March-April period, making a USD 500 million contribution to Istanbul’s total retail trade.