P&G to introduce new products to Turkish market and mull investments

Dunya - US-based Procter&Gamble (P&G), the world’s largest provider of consumer products, intends to increase its operations in Türkiye and plans to introduce new products to the Turkish market, according to company CEO Robert McDonald. Hinting that new products may also signal additional investments in Türkiye, McDonald praised the Turkish economy’s rapid growth.

“Türkiye is expected to be one of the fastest growing countries until 2020. This impressive growth rate makes Türkiye a priority market for P&G,” said McDonald. He went on to compare Türkiye with four leading emerging markets known as BRIC (Brazil, Russia, India and China), and said that Türkiye is eligible to become a member of BRIC.

Speaking of P&G’s growth rate in Türkiye, the P&G CEO said that double-digit rates have been achieved and new investments will be considered with the addition of new products to the Turkish market. P&G exports its products to over 25 countries from Türkiye.
turkey; procter&gamble; p&g; consumer products; chemicals; turkish economy; bric; robert mcdonald